And of course, under the hood of unusual place should be the strongest marketing and creative team, the only way to go forward, a step or two ahead of the market. In Bulldozer Group this is done by a special creative incubator – different employees of the company have a chance to be in it, depending on the propensity for creativity and creativity. If there is no such team, which is most often the case, an explosive concept cannot be built. Agency experience in this case is not an assistant, especially if you have a holding company, at least because even the strongest company can’t support 5 different SMM-concepts. Our team lives inside the business, seeing the faces, emotions, reactions of real guests, feeling the atmosphere of each establishment and can guess what the guest needs.